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Notorious BIG Clothing Line Gets Started With Help From Jay-Z
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Wednesday, 09 February 2005
 Notorious B.I.G started the Brooklyn Mint clothing line in 1996, and now, eight years after his untimely demise, his mom, Ms. Voletta Wallace and his managers, Mark Pitts and Wayne Barrow, are realizing the emcee's dream with a little help from Jay-Z.
"It was important that we identified the right partner," shared Barrow. "We had to have someone who understood our vision and passion to materialize the brand.
Jay-Z assisted in securing the deal for Brooklyn Mint and also granted the brand his image to be used on one of the line's first T-shirts.
"The sportswear line which represents the Legacy of the rap legend will take its inspiration from the life-Style, culture & diversity of Brooklyn," according to a statement.
Brooklyn Mint T-shirts will debut during the Las Vegas Magic Convention, Feb. 14th to Feb. 18th. Brooklyn Mint Tees will be available on March 9, 2005, the eigth anniversary of Biggie's death, and the full line will be available in 2006.
Proceeds from the "Brooklyn's Finest" T-shirt will be donated to B.I.G's, Christopher Wallace Memorial Foundation and Jay-Z's, Shawn Carter Scholarship Foundation.
"Brooklyn Mint serves as a vehicle for the consumer to participate in the Legacy of B.I.G. while dismissing cultural boundaries and delivering new innovative standards in fashion," said its co-founders.
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| Last Updated (
Wednesday, 09 February 2005 ) |
